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1 – 4 of 4Elizabeth Chacko and Paul Varghese
Gated communities, residential enclaves that offer upscale housing and a variety of recreational and communal facilities within a walled area with controlled entrances, are…
Abstract
Gated communities, residential enclaves that offer upscale housing and a variety of recreational and communal facilities within a walled area with controlled entrances, are proliferating in many of India's large metropolitan cities. In this paper, we analyze the images of place and identity that are evoked in online advertisements for gated communities in the city of Bangalore in southern India. Since the 1990s, Bangalore has become known as India's premier information technology (IT) hub and a magnet for multinational corporations and high-skill personnel. The latter include Non-Resident Indians (NRIs) who lived and worked abroad for several years and have returned to partake of new opportunities offered in the country. We explore the intersection of notions of identity, home and community in a globalised world through an examination of the graphic and textual images encoded in the advertisements of thirteen prominent developers in Bangalore whose upscale gated developments cater to NRIs. The advertisements depict high-end gated communities as places of luxury, exclusiveness, high security and convenience which also offer a range of recreational facilities for individuals and families. Additionally, those who live in the gated enclaves are portrayed as persons of distinction and class who are global and cosmopolitan in their outlook and identity.
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Throughout centuries, Latin America has faced a paradox. On one hand, the abundance of resources has attracted immigrants who find a suitable place to undertake profitable…
Abstract
Throughout centuries, Latin America has faced a paradox. On one hand, the abundance of resources has attracted immigrants who find a suitable place to undertake profitable business ventures in the region. On the other hand, the limited entrepreneurial resources of most countries of the region have motivated the migration of talented people, among them entrepreneurs, to non-Latin American countries. This chapter explores this paradox through the analysis of entrepreneurs' motivations to immigrate to, and migrate from Latin America, the influence of their profile on their business ventures, as well as the role played by both the home and the host countries' institutional conditions. The findings of this analysis underline the diversity of migrant entrepreneurs in terms of personal resources and survival versus opportunity-driven migration decisions. They also reveal the kind of mechanisms migrant entrepreneurs use to counteract their host country's institutional challenges.
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The purpose of this paper is to examine the findings from longitudinal study conducted with women leaders in tech cities to understand the cultural and discursive burden affecting…
Abstract
Purpose
The purpose of this paper is to examine the findings from longitudinal study conducted with women leaders in tech cities to understand the cultural and discursive burden affecting their professional experiences and the dominant cultural boundaries they regularly have to cross to legitimise their knowledge and expertise.
Design/methodology/approach
The paper draws on research from the Gender in Tech City project that included serial interviews with 50 senior women leaders over three years at three different tech city sites.
Findings
The paper illustrates the differing spatialities that women continue to face within tech culture and how terms such as “women in tech” are problematic.
Research limitations/implications
This study adds to the conceptualisation of tech culture and gendered constructions within a spatial context; there is a need to strengthen this path of investigation beyond gender as a lone issue.
Originality/value
The study contributes to the literature on spatial context, examining a new micro-context within tech culture that amplifies hidden biases and restricts the movement of women professionals.
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Yukti Sharma and Prakrit Silal
With multiple theoretical traditions, diverse topical landscape and rapid regulatory advancements galvanising the ongoing discourse, the emergent marketing scholarship on healthy…
Abstract
Purpose
With multiple theoretical traditions, diverse topical landscape and rapid regulatory advancements galvanising the ongoing discourse, the emergent marketing scholarship on healthy and unhealthy food and beverages (F&B) has become exhaustive, fragmented and almost non-navigable. Accordingly, this study aims to synthesise and trace two decades of research focused on healthy and unhealthy F&B marketing.
Design/methodology/approach
This study conducts a bibliometric analysis of papers published between 2000 and 2020. The data was retrieved from Web of Science (WoS) and Scopus, yielding 338 papers for final analysis. Using VOSviewer software and the Biblioshiny package, the authors performed a detailed bibliometric analysis comprising performance analysis and science mapping.
Findings
The study delineated the contribution, theoretical and thematic structure of healthy and unhealthy F&B marketing scholarship. The authors also mapped the evolution trajectory of the thematic structure, which helped us contemplate the research gaps.
Research limitations/implications
By delving deeper into the “who”, “where”, “how”, “what” and “when” of healthy and unhealthy F&B marketing, the study enhances the current understandings and future developments for both theorists and practitioners. However, the selection of literature is confined to peer-reviewed papers available in WoS and Scopus.
Practical implications
The findings delineate the existing scholarship which could guide F&B marketers and policymakers towards designing consumer-centric marketing/policy interventions.
Originality/value
To the best of the authors’ knowledge, this study is the first to perform a bibliometric analysis of healthy and unhealthy F&B marketing, likely to provide valuable guidelines for future scholars, policymakers and practitioners.
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